I’m Jason Plews — a photographer and creative producer drawn to real stories, lived moments, and the quiet power of everyday human connection.

It started when I was seventeen, after a trip to Iceland. I’d borrowed my mum’s Instamatic to take photos, but the camera had a fault — not a single image came out. That Christmas, she gave me my first SLR: a Ricoh KR10. That gift sparked something in me. From then on, photography became a way to make sense of things — to pause, observe, and reflect on the world around me.

Soon after, I joined the Young Photographers Workshop — a local initiative in Somers Town, run by a beloved teacher from my school. It was a space where we developed film, shared ideas, and learned to see through the lens with care and intention. Around the same time, I began teaching photography as a youth worker, running workshops in a basement of a block of flats. Those early sessions, built around trust, creativity, and curiosity, still shape how I work today.

I went on to study photography at Bournemouth College of Art and Design, and over the years, I have built a practice that moves across music, culture, portraiture, travel, and long-form documentary. I’ve worked with global brands, cultural organisations, and grassroots creatives — always with a focus on honest, human-first storytelling.

Whether I’m photographing Holi celebrations in Bahrain, a quiet allotment at dawn, or the pulse of a club night in Camden, I’m drawn to people — their rituals, their resilience, the rhythms of their lives.

Alongside my photography, I’ve worked across art direction and creative producing — collaborating with global brands, cultural institutions, and artists to shape visual stories that are both grounded and emotionally resonant. I’ve also documented the evolving cultural landscape of Saudi Arabia, charting how tradition and transformation play out across its people and places.

Now based between London and Sheffield, I work both locally and internationally. When I’m not behind the camera, I’m mentoring young image-makers or developing new projects. If you’re interested in working together — whether commissioning a shoot, exploring a collaboration, or purchasing a print — I’d love to hear from you.